Vision

Over a period of five years, we aim to establish a nationwide network of retail stores and to become the first-choice retail brand for customers in the country. In a highly competitive industry communication, marketing as well as differentiation strategies are instrumental for success, to ensure continuous growth in the retail industry of the respective country.

Mission

We want to become the leading food retail corporation in the country by providing our customers with the best quality products and best value for money. Securing customer loyalty by implementing an attractive rewards program, belongs to our success strategy. Building a nationwide network with local partners to enhance competitiveness, productivity and profitability are key to our ambiguous mission.